A Reflection on Breakfast at Denny’s
Thursday, February 5th, 2009
Denny's Grand Slam
On February 3, 2009, Denny’s restaurants gave away an estimated 2,000,000 “Grand Slam” meals. I ate one of them.
According to an article published today in USA Today, the entire promotion cost Denny’s about $5 million, including food, labor and the ad they ran during the Super Bowl. Turns out it was money well spent, because (by their own estimates) Denny’s received more than $50 million worth of free publicity — and that was before they counted this article!
The truth about Denny’s, once at the very top of the restaurant industry, is that it has had a poor reputation for a long time. Christian artist Randy Stonehill even used it as a metaphor for loneliness in his song “Christmas at Denny’s.” As a result of a falling reputation and poor management, Denny’s lost many customers over the years. They knew they had to turn that around, but first they had work to do. (more…)
The truth about Denny’s, once at the very top of the restaurant industry, is that it has had a poor reputation for a long time. Christian artist Randy Stonehill even used it as a metaphor for loneliness in his song “Christmas at Denny’s.” As a result of a falling reputation and poor management, Denny’s lost many customers over the years. They knew they had to turn that around, but first they had work to do. (more…)